Taste the Regions: Douglas Laing Launches Free Portal for Whisky Enthusiasts
Independent Scotch Whisky specialists Douglas Laing & Co. are offering Whisky fans across the UK the opportunity to enjoy a dram on them, with the launch of a new sampling ‘Try Before You Buy’ option.
For the first time, new customers and subscribers to Douglas Laing can register online to receive a complimentary 3cl sample pouch from the award-winning Remarkable Regional Malts collection – Big Peat, Scallywag, Rock Island or Timorous Beastie – each accompanied by a flavour guide.
The initiative is designed to introduce new Whisky drinkers to Douglas Laing’s family of Regional Malts, each crafted to represent a distinct Scotch Whisky-producing region:
Big Peat – bold, earthy peat smoke from Islay
Scallywag – rich chocolate, warming spice and dried fruits from Speyside
Rock Island – coastal character, zesty citrus and gentle smoke from the Islands
Timorous Beastie – sweet Malt, heather honey and gentle spice from the Highlands
With just 350 sample packs available, the campaign will be promoted through Douglas Laing’s social media channels. It offers consumers a unique opportunity to discover the character and quality of the Remarkable Regional Malts at home.
Cara Laing, Managing Director, Douglas Laing & Co., commented:
“We’re always looking for innovative ways to bring our Whisky closer to consumers. This campaign allows new Whisky drinkers to explore the distinct styles of our Regional Malts and, importantly, to discover which dram resonates with their palate. It’s an engaging and interactive way to experience Douglas Laing quality at home.”
The Digital ‘Try Before You Buy’ Redemption Portal is open to UK residents only, on a first-come, first-served basis.
